1. Gender dimension of brand personalityMarijana Livk, 2018, magistrsko delo Ključne besede: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Celotno besedilo (povezava drugam) |
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4. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |
5. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality Celotno besedilo (datoteka, 473,50 KB) Gradivo ima več datotek! Več... |
6. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
7. An analysis of Generation Z attitude towards loyalty programs of high-fashion retailersLori Šušulić, 2024, magistrsko delo Ključne besede: marketing, brands, luxury, consumer behaviour, customer relationship, loyalty, youth, generation gap Celotno besedilo (datoteka, 1,01 MB) |