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141 rezultatov
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71. Effect of discount price framing on consumer buying behaviour
Lara Humek, 2020, magistrsko delo

Ključne besede: marketing, consumer behaviour, purchasing, decision making, price, sales discount, research, analysis
Celotno besedilo (povezava drugam)

72. Social media marketing activities and source credibility influence on brand awareness and brand loyalty
Amna Džambić Branković, 2020, magistrsko delo

Ključne besede: marketing, brands, consumer, loyalty, social media, research, analysis
Celotno besedilo (povezava drugam)

73. Analysing consumer preferences, characteristics, and behaviour to identify energy-efficient consumers
Janez Dolšak, Nevenka Hrovatin, Jelena Zorić, 2020, izvirni znanstveni članek

Ključne besede: electricity, consumer behaviour, sustainable development, energy efficiency, residential energy market, consumer preference heterogeneity
Celotno besedilo (datoteka, 630,89 KB) Gradivo ima več datotek! Več...

74. The phenomenon of programmatic advertising and audience targeting
Neli Lenček, 2019, magistrsko delo

Ključne besede: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
Celotno besedilo (povezava drugam)

75. Travel habits of millennials
Bruno Bakula, 2020, magistrsko delo

Ključne besede: tourism, travel, youth, trends, consumer, research, analysis
Celotno besedilo (povezava drugam)

76. The impact of content shared by Internet celebrities on travel intentions of Chinese millennials
Yangjiaji Li, 2020, magistrsko delo

Ključne besede: China, tourism, travel, youth, consumer behaviour, social networks, marketing, analysis
Celotno besedilo (povezava drugam)

77. From words to deeds
Simona Stojanova, Mila Zečević, Barbara Culiberg, 2023, izvirni znanstveni članek

Ključne besede: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation
Celotno besedilo (datoteka, 597,29 KB) Gradivo ima več datotek! Več...

78. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, magistrsko delo

Ključne besede: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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79. The bond between country and brand stereotypes
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek

Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
Celotno besedilo (datoteka, 771,89 KB) Gradivo ima več datotek! Več...

80. When do non-food brands matter to children?
Iva Starc, Barbara Čater, 2020, izvirni znanstveni članek

Ključne besede: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes
Celotno besedilo (datoteka, 856,43 KB) Gradivo ima več datotek! Več...
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