1. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, izvirni znanstveni članek Ključne besede: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
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2. From words to deedsSimona Stojanova, Mila Zečević, Barbara Culiberg, 2023, izvirni znanstveni članek Ključne besede: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation
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3. User perspectives of diet-tracking appsMila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković, 2021, izvirni znanstveni članek Ključne besede: diet-tracking apps, mobile apps, user reviews, topic modeling, n-grams, mHealth, nutrition, diet, well-being
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4. An analysis of ethics in marketing tobacco productsMila Zečević, 2017, magistrsko delo Ključne besede: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research
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5. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
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