81. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
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82. When do non-food brands matter to children?Iva Starc, Barbara Čater, 2020, izvirni znanstveni članek Ključne besede: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes
Celotno besedilo (datoteka, 856,43 KB) Gradivo ima več datotek! Več... |
83. Understanding how consumers categorise health related claims on foodsCharo E. Hodgkins, Bernadette M. Egan, Matthew Peacock, Naomi Klepacz, Krista Miklavec, Igor Pravst, Jurij Pohar, Azucena Gracia, Andrea Groeppel-Klein, Mike Rayner, Monique Raats, 2019, izvirni znanstveni članek Ključne besede: nutrition claims, health claims, consumer understanding, multiple sort procedure, health claim typology
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84. Supply chain risk of obsolescence at simultaneous robust perturbationsFrancisco Campuzano Bolarín, Fulgencio Marín-García, José Andrés Moreno-Nicolás, Marija Bogataj, David Bogataj, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, risk management, obsolescence, supply chain financing (SCF), perturbed delays, network simulation model, net present value, sustainable supply chain
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85. How do consumers perceive sensory attributes of apple?Pakeza Drkenda, Asmira Ćulah, Nermina Spaho, Asima Akagić, Metka Hudina, 2021, izvirni znanstveni članek Ključne besede: consumer assessment, firmness, soluble solids content, titratable acidity, overall impression
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86. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
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88. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction
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89. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, brands, image, consumer behaviour
Celotno besedilo (datoteka, 1,11 MB) Gradivo ima več datotek! Več... |
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