101. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Celotno besedilo (datoteka, 8,24 MB) |
102. The development of marketing strategy for a selected sport book on the Croatian marketPetra Krpan, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, products, competition, market, environment, cases Celotno besedilo (datoteka, 2,30 MB) |
103. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Celotno besedilo (datoteka, 3,40 MB) |
104. Pain points and solutions for market entry for foreign innovative companies in SloveniaJakob Jež, 2023, magistrsko delo Ključne besede: Slovenia, foreign companies, innovations, technology, business model, strategy, problems, cases Celotno besedilo (datoteka, 1,17 MB) |
105. The development of the Slovenian M&A market between 2006 and 2022Tim Juriševič, 2024, magistrsko delo Ključne besede: Slovenia, entrepreneurs, enterprises, mergers, acquisitions, strategy, structure, trends, analysis Celotno besedilo (povezava drugam) |
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107. Exploring crowdfunding in new venture teamsSabina Grižančič, 2024, doktorska disertacija Ključne besede: crowdfunding, assets, capital, prizes, teamwork, strategy, asymmetric information, communications, success, efficency Celotno besedilo (povezava drugam) |