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1. The why and how of social media entrepreneurs Tina Erpe, Patricia Kotnik, 2022, izvirni znanstveni članek Ključne besede: entrepreneurship, digitalization, social media, motivation, digital entrepreneurship, social media entrepreneurship, bloggers, influencers, social media platforms, entrepreneurial motivation, entrepreneurial process |
2. Exploring social media influencers' moral dilemmas through role theory Nina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, izvirni znanstveni članek Ključne besede: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality |