61. Absorbability of business intelligence systemsAleš Popovič, 2010, doktorska disertacija Ključne besede: informatics, information systems, business intelligence system, information, quality, decision making, business process, research, analysis Celotno besedilo (povezava drugam) |
62. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
63. Relationship marketingJohn Egan, 2001, učbenik za višje in visoke šole Ključne besede: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Celotno besedilo (povezava drugam) |
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65. The influence of consumer trust and environmental concern on purchase decisions regarding organic foodŠpela Gabrijelčič, 2024, magistrsko delo Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, nutrition, environmental protection, research, analysis Celotno besedilo (povezava drugam) |
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68. Developing a country brand concept (CBC) equity modelRomana Gobec, 2014, magistrsko delo Ključne besede: Slovenija, turizem, blagovne znamke, razvoj, modeli, raziskave, analiza, Slovenia, tourism, trademarks, development, models, research, analysis Celotno besedilo (povezava drugam) |
69. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, magistrsko delo Ključne besede: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Celotno besedilo (povezava drugam) |
70. The perceived quality of healthcare services and patient satisfaction in South African public hospitalsAimée Dorothy Wesso, 2014, magistrsko delo Ključne besede: South Africa, health services, health care, hospitals, services, quality, satisfaction, research, analysis Celotno besedilo (povezava drugam) |