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85. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, pregledni znanstveni članek Ključne besede: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Celotno besedilo (datoteka, 1,43 MB) Gradivo ima več datotek! Več... |
86. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, pregledni znanstveni članek Ključne besede: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Celotno besedilo (datoteka, 1,37 MB) Gradivo ima več datotek! Več... |
87. Teaching literature at universities and the Bologna declarationIvo Pospíšil, 2008 Ključne besede: književnost, teaching of literature, didactic of literature, literary didactic, university didactic, university, universities, Bologna Declaration, masters and bachelors courses, philology, philological studies, area studies programmes, e-learning, e-encyclopedias, e-dictionaries, encyclopedias, dictionaries, internet, Czech Republic, Brno Celotno besedilo (datoteka, 94,51 KB) Gradivo ima več datotek! Več... |
88. Literary education - (re)shaping our past/present/future perception of the otherIvana Živančević-Sekeruš, 2008 Ključne besede: literature, Serbian literature, Croatian literature, literary didactics, didactics of literature, university didactics, education, imagology, foreigners, national identity, stereotipes, culture of dialogue Celotno besedilo (datoteka, 77,78 KB) Gradivo ima več datotek! Več... |
89. Teaching the Bible as literature in university educationMilena Kirova, 2008 Ključne besede: teaching, literature, teaching of literature, didactics of literature, literary didactics, academic curricula, curriculum, interpretation of literature, strategies of interpretation, Bible Celotno besedilo (datoteka, 68,22 KB) Gradivo ima več datotek! Več... |
90. Leposlovje in folklora v poučevanju slovenskega jezikaElena Tomova, 2008, objavljeni znanstveni prispevek na konferenci Ključne besede: slovenščina, slovenska književnost, svetovna književnost, svetovna in slovenska slovstvena folklora, vloga literature in narodnega izročila v poučevanju književnega jezika, slovenščina kot drugi/tuji jezik, lektorati, slovenski lektorat, književna didaktika, Plovdivska univerza, Plovdiv, Bolgarija Celotno besedilo (datoteka, 76,31 KB) Gradivo ima več datotek! Več... |