1. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, magistrsko delo Ključne besede: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Celotno besedilo (povezava drugam) |
2. Exploring the role of new and enhanced BPM capabilities in customer experience managementMojca Indihar Štemberger, Vesna Bosilj-Vukšić, Frank Morelli, Jurij Jaklič, 2024, izvirni znanstveni članek Ključne besede: business process, information technology, user experience, business process management, new and enhanced BPM capabilities, customer experience management, customer experience, sufficient and necessary conditions analysis Celotno besedilo (datoteka, 1,63 MB) Gradivo ima več datotek! Več... |
3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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5. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doktorska disertacija Ključne besede: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Celotno besedilo (povezava drugam) |
6. Customer experience management in banking industry in KosovoUrata Huruglica, Erik Roka, 2020, magistrsko delo Ključne besede: Kosovo, banking, corporate culture, customer relationship, satisfaction, loyalty, research, analysis Celotno besedilo (povezava drugam) |