21. The challenges of identifying and profiling gay tourist segmentsMichael Ryan Leonard, 2013, magistrsko delo Ključne besede: turizem, vedenje potrošnikov, odločanje, motiviranje, trg, raziskave, podatki, analiza, tourism, consumer behaviour, decision making, motivation, market, research, data, analysis Celotno besedilo (povezava drugam) |
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23. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doktorska disertacija Ključne besede: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Celotno besedilo (povezava drugam) |
24. Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performanceElena Sibireva, 2014, magistrsko delo Ključne besede: turizem, turistična geografija, blagovne znamke, modeli, potrošnik, meritve, analiza, tourism, tourist geography, trademarks, models, consumer, measurements, analysis Celotno besedilo (povezava drugam) |
25. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, magistrsko delo Ključne besede: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Celotno besedilo (povezava drugam) |
26. Country-of-origin effect on coffee purchase by Italian consumersAlenka Cok, 2016, magistrsko delo Ključne besede: Italija, vedenje potrošnikov, nakup, odločanje, kava, poreklo blaga, raziskave, analiza, Italy, consumer behaviour, purchasing, decision making, coffee, country of origin, research, analysis Celotno besedilo (povezava drugam) |
27. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, magistrsko delo Ključne besede: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Celotno besedilo (povezava drugam) |
28. Digital marketing in business-to-business marketsIvan Temovski, 2015, magistrsko delo Ključne besede: trženje, elektronsko trženje, medorganizacijsko trženje, trendi, potrošnik, case study, visoka tehnologija, Danfoss, marketing, electronic marketing, intercompany marketing, trends, consumer, case study, high technology, Danfoss Celotno besedilo (povezava drugam) |
29. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, magistrsko delo Ključne besede: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Celotno besedilo (povezava drugam) |
30. Consumer behavior on the Montenegrin wine marketTanja Čavor, 2015, magistrsko delo Ključne besede: Črna gora, vinarstvo, vinogradništvo, vedenje potrošnikov, odločanje, tržne raziskave, analiza, Montenegro, wine-business, viticulture, consumer behaviour, decision making, market research, analysis Celotno besedilo (povezava drugam) |