11. Marketing Korean cosmetics in ItalyMaja Cok, 2015, magistrsko delo Ključne besede: Italy, Korea, cosmetics, foreign trade, market, consumer behaviour, purchasing, decision making, trademarks Celotno besedilo (povezava drugam) |
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13. Sensory acceptability of chocolate with inulinTerezija Golob, Elizabeta Mičović, Jasna Bertoncelj, Mojca Korošec, 2004, izvirni znanstveni članek Ključne besede: čokolada, inulin, nadomestki sladkorja, organoleptična analiza, organoleptične lastnosti, senzorična analiza, chocolate, inulin, sensory analysis, sensory tests, organoleptic analysis, organoleptic properties, consumer behaviour, sweetness, solubility Celotno besedilo (povezava drugam) |
14. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, magistrsko delo Ključne besede: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Celotno besedilo (povezava drugam) |
15. Marketing theory2000, učbenik za višje in visoke šole Ključne besede: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Celotno besedilo (povezava drugam) |
16. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
17. Relationship marketingJohn Egan, 2001, učbenik za višje in visoke šole Ključne besede: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Celotno besedilo (povezava drugam) |
18. The influence of consumer trust and environmental concern on purchase decisions regarding organic foodŠpela Gabrijelčič, 2024, magistrsko delo Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, nutrition, environmental protection, research, analysis Celotno besedilo (povezava drugam) |
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