1. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |
2. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Celotno besedilo (datoteka, 466,11 KB) Gradivo ima več datotek! Več... |
3. Identifying differences in consumer attitudes towards local foods in organic and national voluntary quality certification schemesHristo Hristov, Karmen Erjavec, Igor Pravst, Luka Juvančič, Aleš Kuhar, 2023, izvirni znanstveni članek Ključne besede: quality schemes, selected quality, organic label, trust, segmentation, local food, consumer attitudes Celotno besedilo (datoteka, 651,69 KB) Gradivo ima več datotek! Več... |
4. Moral categorization of opportunists in cross-border interfirm relationshipsSelma Kadić-Maglajlić, Claude Obadia, Irena Vida, T. Matthew Robson, 2022, izvirni znanstveni članek Ključne besede: consumption, consumer behaviour, ethics, opportunistic behavior, psychic distance, trust, moral categorization Celotno besedilo (datoteka, 755,85 KB) Gradivo ima več datotek! Več... |
5. Ethical judgments in the sharing economyBarbara Culiberg, Barbara Čater, Ibrahim Abosag, Petar Gidaković, 2023, izvirni znanstveni članek Ključne besede: marketing, sharing economy, ethics, consumer behaviour, consumer misbehavior, ethical judgment, negative word of mouth, trust Celotno besedilo (datoteka, 1,01 MB) Gradivo ima več datotek! Več... |