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66 rezultatov
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41. The phenomenon of programmatic advertising and audience targeting
Neli Lenček, 2019, magistrsko delo

Ključne besede: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
Celotno besedilo (povezava drugam)

42. Travel habits of millennials
Bruno Bakula, 2020, magistrsko delo

Ključne besede: tourism, travel, youth, trends, consumer, research, analysis
Celotno besedilo (povezava drugam)

43. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, magistrsko delo

Ključne besede: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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44. The bond between country and brand stereotypes
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, izvirni znanstveni članek

Ključne besede: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
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45. The impact of electronic word-of-mouth through the consumer decision journey
Domen Gulič, 2021, magistrsko delo

Ključne besede: marketing, consumer behaviour, decision making, purchasing, social networks, research, analysis
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46. The process of rebranding as a tool for altering consumer’s brand perception
Katarina Kern Pirnat, 2021, magistrsko delo

Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis
Celotno besedilo (povezava drugam)

47. Consumer buying behavior of premium class cars in Slovenia
Nuša Erjavec, 2021, magistrsko delo

Ključne besede: marketing, sales, cars, brands, consumer behaviour, research, analysis
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48. The influence of microtransactions in videogames on game playing and evaluation
Dmitry Shuyskiy, 2021, magistrsko delo

Ključne besede: entertainment industry games, marketing, purchasing, consumer behaviour, monetization, gambling, research, analysis
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49. Development of marketing strategy for a new premium skincare brand in Slovenia
Maša Korošec, 2021, magistrsko delo

Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis
Celotno besedilo (povezava drugam)

50. Factors underlying wine purchases of Taiwanese millennials
Andreja Saša Osterc, 2022, magistrsko delo

Ključne besede: Taiwan, wine-business, market, international trade, retail trade, consumer behaviour, purchasing, decision making, research
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