1. Marketing theory2000, učbenik za višje in visoke šole Ključne besede: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Celotno besedilo (povezava drugam) |
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4. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, magistrsko delo Ključne besede: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Celotno besedilo (povezava drugam) |
5. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, magistrsko delo Ključne besede: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Celotno besedilo (povezava drugam) |
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7. Understanding China's modern urban consumersMaja Hvalica, 2017, magistrsko delo Ključne besede: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Celotno besedilo (povezava drugam) |
8. The impact of social media on consumer attitude towards online shopping among the youth in Russia and IndiaMarina Ristić, 2018, magistrsko delo Ključne besede: Russia, India, globalization, cross-cultural activities, culture, economy, consumer, consumer behaviour, research Celotno besedilo (povezava drugam) |
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