71. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality
Celotno besedilo (datoteka, 473,50 KB) Gradivo ima več datotek! Več... |
72. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, izvirni znanstveni članek Ključne besede: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
Celotno besedilo (datoteka, 801,88 KB) Gradivo ima več datotek! Več... |
73. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
Celotno besedilo (datoteka, 350,78 KB) Gradivo ima več datotek! Več... |
|
75. Ethnocentrism in Slovenia : a study of beer consumersMaruša Lekše, 2021, magistrsko delo Ključne besede: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis
Celotno besedilo (povezava drugam) |
76. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
Celotno besedilo (povezava drugam) |
77. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19
Celotno besedilo (povezava drugam) |
78. Tourist pro-environmental behaviourIana Bilynets, Ljubica Knežević Cvelbar, 2022, izvirni znanstveni članek Ključne besede: tourism, sustainable development, consumer behaviour, pro-environmental behaviour, tourists, environmental image, contextual impacts, behavioural spillover, daily behaviour
Celotno besedilo (datoteka, 522,59 KB) Gradivo ima več datotek! Več... |
|
80. The impact of inflation on consumer behavior of millennialsRok Križaj, 2022, magistrsko delo Ključne besede: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis
Celotno besedilo (povezava drugam) |
