101. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, magistrsko delo Ključne besede: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis
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102. Factors underlying wine purchases of Taiwanese millennialsAndreja Saša Osterc, 2022, magistrsko delo Ključne besede: Taiwan, wine-business, market, international trade, retail trade, consumer behaviour, purchasing, decision making, research
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103. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, izvirni znanstveni članek Ključne besede: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior
Celotno besedilo (datoteka, 2,73 MB) Gradivo ima več datotek! Več... |
104. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality
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105. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, izvirni znanstveni članek Ključne besede: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
Celotno besedilo (datoteka, 801,88 KB) Gradivo ima več datotek! Več... |
106. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
Celotno besedilo (datoteka, 350,78 KB) Gradivo ima več datotek! Več... |
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109. Ethnocentrism in Slovenia : a study of beer consumersMaruša Lekše, 2021, magistrsko delo Ključne besede: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis
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110. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, magistrsko delo Ključne besede: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
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