21. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, magistrsko delo Ključne besede: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Celotno besedilo (povezava drugam) |
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26. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
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29. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
30. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Celotno besedilo (datoteka, 8,24 MB) |