211. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
212. Relationship marketingJohn Egan, 2001, učbenik za višje in visoke šole Ključne besede: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Celotno besedilo (povezava drugam) |
213. Data analysis using regression and multilevel/hierarchical modelsAndrew B. Gelman, Jennifer Hill, 2009 Ključne besede: statistika, statistične metode, verjetnost, regresijske analize, linearni modeli, podatki, družbene vede, statistics, statistical methods, probability, regression analysis, linear models, data, social sciences Celotno besedilo (povezava drugam) |
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216. Evaluating the influence of rain event characteristics on rainfall interception by urban trees using multiple correspondence analysisKatarina Zabret, Mojca Šraj, 2019, izvirni znanstveni članek Ključne besede: rainfall interception, throughfall, multiple correspondence analysis (MCA), rainfall event characteristics, urban trees, hydrology Celotno besedilo (datoteka, 1,58 MB) Gradivo ima več datotek! Več... |
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218. Transfer and unsupervised learningLuka Gradišar, Matevž Dolenc, 2023, izvirni znanstveni članek Ključne besede: clustering, crack detection, data mining, image analysis, transfer learning, unsupervised learning Celotno besedilo (datoteka, 4,25 MB) Gradivo ima več datotek! Več... |
219. Developing a country brand concept (CBC) equity modelRomana Gobec, 2014, magistrsko delo Ključne besede: Slovenija, turizem, blagovne znamke, razvoj, modeli, raziskave, analiza, Slovenia, tourism, trademarks, development, models, research, analysis Celotno besedilo (povezava drugam) |
220. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, magistrsko delo Ključne besede: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Celotno besedilo (povezava drugam) |