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2. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, magistrsko delo Ključne besede: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Celotno besedilo (povezava drugam) |
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4. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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7. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, magistrsko delo Ključne besede: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Celotno besedilo (povezava drugam) |
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10. Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shopsEva Jakomin, Iris Novak, Jasmina Štefanič, Ivan Toroš, Urška Stanković Elesini, 2022, izvirni znanstveni članek Ključne besede: advertising, green packaging, green products, MaxDiff analysis, online shop Celotno besedilo (datoteka, 5,21 MB) Gradivo ima več datotek! Več... |