1. Marketing theory2000, učbenik za višje in visoke šole Ključne besede: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Celotno besedilo (povezava drugam) |
2. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, magistrsko delo Ključne besede: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Celotno besedilo (povezava drugam) |
3. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, magistrsko delo Ključne besede: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion Celotno besedilo (povezava drugam) |
4. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brandsPetar Gidaković, Vesna Žabkar, 2021, izvirni znanstveni članek Ključne besede: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction Celotno besedilo (datoteka, 563,27 KB) Gradivo ima več datotek! Več... |