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21. Marketing assets' development and their management during a brand crisis Petar Gidaković, 2022, doktorska disertacija Ključne besede: marketing, business communication, brands, crises, problem solving, strategy, management, business efficiency |
22. The use of webinars as a part of an effective sales funnel Marina Kholina, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis |
23. Consumer-brand relationship in direct-to-consumer business model Petja Oplotnik, 2023, magistrsko delo Ključne besede: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis |