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12. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, magistrsko delo Ključne besede: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Celotno besedilo (povezava drugam) |
13. Water wins, communication mattersTanja Kamin, Barbara Koroušić-Seljak, Nataša Fidler Mis, 2022, izvirni znanstveni članek Ključne besede: health communication, childhood obesity, water, sugar-sweetened beverages, social marketing Celotno besedilo (datoteka, 431,06 KB) Gradivo ima več datotek! Več... |
14. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, magistrsko delo Ključne besede: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Celotno besedilo (povezava drugam) |
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16. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, magistrsko delo Ključne besede: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Celotno besedilo (povezava drugam) |
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18. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
19. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, izvirni znanstveni članek Ključne besede: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Celotno besedilo (datoteka, 287,26 KB) Gradivo ima več datotek! Več... |
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