1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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3. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, magistrsko delo Ključne besede: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Celotno besedilo (povezava drugam) |
4. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, magistrsko delo Ključne besede: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Celotno besedilo (povezava drugam) |
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7. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doktorska disertacija Ključne besede: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |