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1. Measuring multimedia exposure of users based on psychophysiological measurement EVIN ASLAN OGUZ, 2023, doktorsko delo/naloga Ključne besede: multimedia exposure, psychometric instrument, psychophysiological signals, multimedia communication, user behavior, ad exposure |
2. Multimedia ad exposure scale Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, izvirni znanstveni članek Ključne besede: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument |