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21. Exploring factors affecting pakistani students’ intentions to accept and use mobile advertising Nauman Zaheer, Muhammad Kashif, Samo Kropivnik, 2024, original scientific article Keywords: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM) |
22. The effect of message framing and product type on consumer buying behaviour Sanja Hrastnik, 2024, master's thesis Keywords: marketing, advertising, advertisement, consumer behaviour, decision making, purchasing, consumerism |