Ključne besede: advertising, green packaging, green products, MaxDiff analysis, online shopCelotno besedilo (datoteka, 5,21 MB) Gradivo ima več datotek! Več...
Ključne besede: marketing, cosmetics, market, social networks, advertising, internet, research, analysisCelotno besedilo (povezava drugam)
Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case studyCelotno besedilo (datoteka, 3,40 MB)
Ključne besede: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM)Celotno besedilo (datoteka, 443,93 KB)