An analysis of cell phone brand origin recognition accuracy in Slovenia : master's thesis

Zajc, Tina (author), Vida, Irena (mentor)

• Language: English
• Keywords: Slovenia, high technology, mobile telephony, brands, country of origin, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Zajc]
• Year: 2017
• Number of pages: II, 62, 29 str.
• PID: 20.500.12556/RUL-99731
• UDC: 339.138
• COBISS.SI-ID: 24157926
• Publication date in RUL: 13.02.2018

Secondary language

• Language: Slovenian
• Title: Analiza pravilnega poznavanja države izvora blagovnih znamk mobilnih telefonov v Sloveniji
• Keywords: Slovenija, visoka tehnologija, mobilna telefonija, blagovne znamke, poreklo blaga, raziskave, analiza