A study of consumer attitudes and motivation to use herbal products in India : application to ayurveda

A study of consumer attitudes and motivation to use herbal products in India : application to ayurveda
ID Gaur, Prakriti (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gaur2237-B.pdf This link opens in a new window

Language:	English
Keywords:	India, consumer behaviour, purchasing, decision making, consumer psychology, culture, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[P. Gaur]
Year:	2017
Number of pages:	II, 63, 9 str.
PID:	20.500.12556/RUL-99636
UDC:	366
COBISS.SI-ID:	24091622
Publication date in RUL:	13.02.2018
Views:	839
Downloads:	156
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Secondary language

Language:	Slovenian
Title:	Raziskava stališč in motivacije kupcev za uporabo zeliščnih izdelkov v Indiji: primer ajurvede
Keywords:	Indija, vedenje potrošnikov, nakup, odločanje, psihologija potrošnika, kultura, raziskave, analiza

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