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Mediji med naslovom in vsebino : diplomsko delo
Zavrtanik, Miha (Author), Kranjc, Simona (Mentor) More about this mentor... This link opens in a new window, Vogrinc, Jože (Mentor) More about this mentor... This link opens in a new window

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Abstract
V diplomskem delu smo raziskali, v kolikšni meri novinarji ob vztrajnem padanju časopisnih tiskanih naklad pri naslavljanju člankov ostajajo zavezani informiranju javnosti, v kolikšni meri se v želji po večji prodaji poslužujejo zavajanj in ali pri tem obstajajo razlike med predstavniki resnega in rumenega tiska. Analizirali smo 229 naslovov Dela in 144 naslovov Slovenskih novic. Glede na njihovo navezavo na vsebino smo ugotovili, da je delež zavajajočih naslovov v Slovenskih novicah večji in da so naslovi v tem časopisu bolj neposredno zavajajoči. Vseeno smo zaznali, da tržna naravnanost briše meje med predstavniki resnega in rumenega tiska, saj smo pri proučevanju naslovov na naslovnicah obeh časopisov dobili skoraj enak odstotek zavajajočih naslovov.

Language:Slovenian
Keywords:slovenščina, slovenski častniki, Delo, Slovenske novice, časopisni naslovi, zastrti naslovi, jezikoslovne študije
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:FF - Faculty of Arts
Year:2017
Publisher:[M. Zavrtanik]
Number of pages:48 str.
UDC:811.163.6'38"20":070(497.4)
COBISS.SI-ID:65094754 This link opens in a new window
Views:852
Downloads:492
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Secondary language

Language:English
Abstract:
In the thesis, we researched to what extent journalists, considering the steady decline of newspapers circulation, remain committed (solely) to informing the public and to what extent they choose misleading titles in order to sell more copies, and whether there are differences between quality newspapers and yellow press. We analysed 229 headlines of Delo newspaper and 144 headlines of Slovenske novice newspaper. Based on the analysed headlines and their connection to the content, we concluded that there is a higher percentage of misleading headlines in Slovenske novice which were also more directly misleading. However, we perceived that the market orientation has been blurring the boundaries between quality and yellow press. In the analysis of the headlines on the covers of both analysed newspapers, we found the percentage of misleading headlines was almost the same with both newspapers.


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