Trženje neprofitnih organizacij na primeru društva Manas : zaključna strokovna naloga visoke poslovne šole

Peklaj, Martina Tina (author), Dmitrović, Tanja (mentor)

• Language: Slovenian
• Keywords: Slovenija, zdravje, neprofitne organizacije, društva, trženje, storitve, poslovno komuniciranje, segmentacija, pozicioniranje proizvoda, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. T. Peklaj]
• Year: 2016
• Number of pages: II, 24, 11 str.
• PID: 20.500.12556/RUL-98683
• UDC: 339.138
• COBISS.SI-ID: 23700454
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Marketing in non-profit organisations: the case of society Manas
• Keywords: Slovenia, health, non-profit organizations, societies, marketing, services, business communication, segmentation, positioning, analysis