Analiza projekta navideznega nakupovanja v podjetju 3DVA d.o.o. : zaključna strokovna naloga visoke poslovne šole

Leben, Tjaša (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: trženje, tržne raziskave, nakup, vedenje potrošnikov, pospeševanje prodaje, prodaja, uspešnost poslovanja, ocene, case study
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Leben]
• Year: 2016
• Number of pages: II, 26, I, 25 str.
• PID: 20.500.12556/RUL-98642
• UDC: 339.13
• COBISS.SI-ID: 23653350
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: An analysis of the mystery shopping project in the firm 3DVA d.o.o.
• Keywords: marketing, market research, purchasing, consumer behaviour, sales promotion, sales, business efficiency, evaluation, case study