Analiza trženjskega spleta izbranega YouTube kanala : zaključna strokovna naloga visoke poslovne šole

Kolaković, Eldina (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, YouTube, informatika, elektronsko poslovanje, vedenje potrošnikov, odločanje, trg, trendi, Internet, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Kolaković]
• Year: 2016
• Number of pages: II, 24 str.
• PID: 20.500.12556/RUL-98626
• UDC: 339.13
• COBISS.SI-ID: 23391974
• Publication date in RUL: 05.01.2018

Secondary language

• Language: English
• Title: Marketing mix analysis for a selected YouTube channel
• Keywords: Slovenia, marketing, YouTube, informatics, electronic commerce, consumer behaviour, decision making, market, trends, Internet, analysis