Oglaševanje kmetijskih pridelkov v slovenskih medijih : diplomsko delo

Andrejašič, Mojca (author), Vadnal, Katja (mentor)

• Language: Slovenian
• Keywords: marketing, trženje, kmetijski proizvodi, oglaševanje, televizijsko oglaševanje, občila, cene, televizija, ankete
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: BF - Biotechnical Faculty
• Place of publishing: Ljubljana
• Publisher: [M. Andrejašič]
• Year: 2010
• Number of pages: XI, 40 f., [5] f. pril.
• PID: 20.500.12556/RUL-983
• UDC: 339.138:338.5:659.1-051:621.397.13(497.4)(043.2)
• COBISS.SI-ID: 6527609
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Keywords: marketing, advertising, agricultural products, television advertising, mass media, prices, television, surveys