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Globalna blagovna znamka IKEA : medkulturne razlike in kulturna adaptacija
ID Arčon, Meta (Author), ID Pušnik, Maruša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/diplomska_dela_1/pdfs/mb11_arcon-meta.pdf This link opens in a new window

Language:Slovenian
Keywords:medkulturne razlike, kulturna adaptacija, IKEA, Blagovne znamke, Globalizacija, Kultura, Diplomska dela
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[M. Arčon]
Year:2017
Number of pages:68 str.
PID:20.500.12556/RUL-97678 This link opens in a new window
UDC:005.44:658.626(043.2)
COBISS.SI-ID:35201629 This link opens in a new window
Publication date in RUL:07.11.2017
Views:1704
Downloads:286
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Secondary language

Language:English
Keywords:Trademarks, Globalization, Culture, Graduate theses

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