The diploma thesis is a study case of redesigning the ProteusThemes website, which sells WordPress themes. The introductory part defines the redesign of the websites and explains the importance of planning the analysis of competition and why it’s important to include users in the redesign process of the website. Methods and procedures are given to make the performance of survey easier, and a tool for measuring web analytics is explained.
The goal of the diploma thesis was to check the current state of the website, especially in terms of structure of the website, to find out who the website user is, to analyze other competitive providers and to obtain solutions and suggestions for the company's website.
An analysis of competing companies was carried out with the help of designed observation tables, where we observed three of the most important websites of such companies: landing page, page with the library of products and the sales page of the product. On the current ProteusThemes website we made a survey which showed us who the user is and what is its purpose. From the website analytics we found out who is the company’s biggest competition. Weak areas of the current website were identified, also areas where the company has the potential of improvement and be more competitive in the market. The results show that the site is mostly used by people with the knowledge of WordPress. With these methods, recommendations and guidelines were developed for further research in the redesign of the sales website.