Trženje v nepridobitnih organizacijah : primer zveze paraplegikov Slovenije

Malovrh, Mojca (author), Bajde, Domen (mentor)

• Language: Slovenian
• Keywords: Slovenija, neprofitne organizacije, invalidi, Zveza paraplegikov Slovenije, poslovanje podjetja, uspešnost poslovanja, financiranje, trženje, poslovno komuniciranje, strategija trženja, učeča se organizacija
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Malovrh]
• Year: 2016
• Number of pages: II, 40 str.
• PID: 20.500.12556/RUL-95973
• UDC: 339.138
• COBISS.SI-ID: 23531750
• Publication date in RUL: 27.09.2017

Secondary language

• Language: English
• Title: Marketing in not-for-profit organizations: The case of Slovenian Paraplegic Association
• Keywords: Slovenia, non-profit organizations, invalids, Zveza paraplegikov Slovenije, company performance, business efficiency, financing, marketing, business communication, marketing strategy, learning organization