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Vloga družbenih medijev v trženjsko-komunikacijskem spletu : študija primera Nike
ID
Dizdarević, Irena
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/dizdarevic14804.pdf
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Language:
Slovenian
Keywords:
trženje
,
marketing mix
,
elektronsko trženje
,
socialne mreže
,
potrošnik
,
strategija trženja
,
primeri
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[I. Dizdarević]
Year:
2016
Number of pages:
II, 53 str., 31 str. pril.
PID:
20.500.12556/RUL-95963
UDC:
339.138
COBISS.SI-ID:
23393254
Publication date in RUL:
27.09.2017
Views:
1291
Downloads:
133
Metadata:
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Secondary language
Language:
English
Title:
The role of social media in the marketing communication mix: a case study of Nike
Keywords:
marketing
,
marketing mix
,
electronic marketing
,
social network
,
consumer
,
marketing strategy
,
cases
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