Vloga družbenih medijev v trženjsko-komunikacijskem spletu : študija primera Nike

Dizdarević, Irena (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: trženje, marketing mix, elektronsko trženje, socialne mreže, potrošnik, strategija trženja, primeri
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Dizdarević]
• Year: 2016
• Number of pages: II, 53 str., 31 str. pril.
• PID: 20.500.12556/RUL-95963
• UDC: 339.138
• COBISS.SI-ID: 23393254
• Publication date in RUL: 27.09.2017

Secondary language

• Language: English
• Title: The role of social media in the marketing communication mix: a case study of Nike
• Keywords: marketing, marketing mix, electronic marketing, social network, consumer, marketing strategy, cases