Graphic products appear as accompanying objects in our every day life, each differentiates from another in purpose of usage, physical and graphic design. Beside the product's quality services, graphic design or visual appearance also play a very important role. Addition of illustrations in graphic image can most certainly provide or enhance it's uniqueness and recognisability.
The purpose of this degree paper was to present the wide usage of illustration, meaning and influence of ilustrative design in graphic products and design a graphic image presented on an educational product, with the addition of realistic illustrations. Quality illustrations are meant to convince the spectator in this case that they are more informative and articulative than photographs.
The theoretical part is based on the definition of illustration and presentation of it's characteristics and wide range of usage are presented. It was important to briefly describe the development of illustration in Slovenian space and to mention it's most influential illustrators. The wide usage of illustrations in graphic products was researched and was later narrowed down to usage of only realistic illustrations. Realistic illustrations are often found on products for educational purposes, but can also appear in the role of advertisement on products in various markets. That can often appear on packagings, mostly on packagings of food industry products. Because the brand creates the visual presentation of their products or services, we can witness realistic illustrations being a better choice, compared to photographic material. In conclusion, illustrations of diverse styles can drastically improve the aesthetic look and recognisability of the product. In continuation, scientific illustrations as an example of educational content, are defined. The practical part covers the process of designing a board prototype as an interactive graphic product for client ZOO Ljubljana, with the addition of illustration with an educational role for a selected animal. The process from the design of concept up to final prototype product version is described. An extensive research regarding the selected animal was neccessary for accurate illustrations.
The end result of this paper is a graphic image product with the addition of realistic illustrations of a selected animal as well as an interactive prototype design.