Vključitev ilustrativnega oblikovanja v grafični izdelek

Prezelj, Tadej (author), Vrabič Brodnjak, Urška (mentor)

Grafični izdelki se pojavljajo kot spremljevalni predmeti vsakodnevnega življenja. Vsak izdelek se od drugega razlikuje po namenu uporabe, fizični in grafični obliki. Poleg kakovosti storitve, ki ga izdelek ponuja, je pomembna tudi grafična oblika oz. vizualna podoba. Vključevanje ilustracij prav gotovo lahko pripomore k prepoznavnosti in unikatnosti vizualne grafične podobe. Namen diplomskega dela je predstaviti široko uporabo ilustracije, pomen ter vpliv ilustrativnega oblikovanja na grafičnih izdelkih ter z vključitvijo realističnih ilustracij oblikovati grafično podobo izobraževalnega izdelka. Dobre ilustracije morajo gledalca prepričati, da so le-te bolj informativne kot uporaba fotografije. Raziskovalni del naloge temelji na teoriji ilustracije, predstavljene so njene značilnosti in široke možnosti uporabe. Pomembno je na kratko opisati razvoj ilustracije na slovenskem ter omeniti vplivnejše slovenske ilustratorje. V nadaljevanju smo raziskali pomen uporabe ilustracij v grafičnih izdelkih in polje raziskave zožaii na uporabo ilustracij realističnega približka. Realistične ilustracije se poleg pojavljanja v izobraževalnih vsebinah lahko pojavljajo tudi na različnih trgih v oglaševalski vlogi. Največkrat jih lahko najdemo na embalažah predvsem živilskih izdelkov. Blagovna znamka pa je tista, ki producira vizualnost svojih izdelkov, zato lahko pogosto vidimo, da fotografijo nadomesti realistična ilustracija. Na koncu je ilustracija kateregakoli že stila tista, ki lahko izdelek estetsko izboljša in mu doda prepoznavnost. V nadaljevanju je kot primer zvrsti ilustracij izobraževalnih vsebin predstavljena tudi znanstvena ilustracija. Eksperimentalni del zajema proces izdelave prototipa table kot interaktivnega grafičnega izdelka za naročnika Živalski vrt Ljubljana z vključenimi ilustracijami izobraževalne funkcije izbrane živali. Opisan je sam proces od zasnove koncepta do končnega izdelka. Za točne in dobre ilustracije je bilo treba izbrano žival dobro raziskati. Končni rezultat je tako grafična podoba izdelka z vključitvijo realističnih ilustracij izbrane živali ter izdelava interaktivnega prototipa iz valovitega kartona.

• Language: Slovenian
• Keywords: ilustrativno oblikovanje, ilustracija, grafični izdelek, grafično oblikovanje, uporaba ilustracije
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-95397
• Publication date in RUL: 20.09.2017

Secondary language

• Language: English
• Title: Inclusion of illustrative design in graphic product

Abstract

Graphic products appear as accompanying objects in our every day life, each differentiates from another in purpose of usage, physical and graphic design. Beside the product's quality services, graphic design or visual appearance also play a very important role. Addition of illustrations in graphic image can most certainly provide or enhance it's uniqueness and recognisability. The purpose of this degree paper was to present the wide usage of illustration, meaning and influence of ilustrative design in graphic products and design a graphic image presented on an educational product, with the addition of realistic illustrations. Quality illustrations are meant to convince the spectator in this case that they are more informative and articulative than photographs. The theoretical part is based on the definition of illustration and presentation of it's characteristics and wide range of usage are presented. It was important to briefly describe the development of illustration in Slovenian space and to mention it's most influential illustrators. The wide usage of illustrations in graphic products was researched and was later narrowed down to usage of only realistic illustrations. Realistic illustrations are often found on products for educational purposes, but can also appear in the role of advertisement on products in various markets. That can often appear on packagings, mostly on packagings of food industry products. Because the brand creates the visual presentation of their products or services, we can witness realistic illustrations being a better choice, compared to photographic material. In conclusion, illustrations of diverse styles can drastically improve the aesthetic look and recognisability of the product. In continuation, scientific illustrations as an example of educational content, are defined. The practical part covers the process of designing a board prototype as an interactive graphic product for client ZOO Ljubljana, with the addition of illustration with an educational role for a selected animal. The process from the design of concept up to final prototype product version is described. An extensive research regarding the selected animal was neccessary for accurate illustrations. The end result of this paper is a graphic image product with the addition of realistic illustrations of a selected animal as well as an interactive prototype design.

• Keywords: illustrative design, illustration, graphic product, graphic design, illustration usage