Embalaža za cupclip izdelek

Kocman, Nika (author), Vrabič Brodnjak, Urška (mentor)

Kljub razvoju digitalne informacijske tehnologije, embalaža ostaja nenadomestljiva in konkurenčna skupina grafičnih izdelkov. Tiskani medij je še vedno pomemben člen pri pridobivanju in informiranju odjemalcev. Natančen izris konstrukcije embalaže in ustrezna grafična priprava za tisk delujeta vzajemno in dajeta trgu predstavo o izdelku, podjetju ali blagovni znamki. V diplomskem delu je obravnavana izdelava embalaže za nov izdelek Cupclip ali filter za kavo. V prvem delu je predstavljena embalaža in opis njene funkcije. Sledi niz šestih komunikacijskih elementov embalaže, iz katerih je razvidno kako oblika, dimenzije, materiali, besedilo, ilustracije, identifikacijski elementi izdelka in proizvajalca, barve in sestavni deli ter dodatki k embalaži dajejo celoto in vplivajo na dojemanje embalaže. Opisani so embalažni materiali, vrsta izbranega kapljičnega tiska in programa v katerem poteka delo: Engview Package & Display Designer in Adobe Illustrator. Pregledano je stanje na trgu, vrste obstoječih embalaž za filtre in njihove značilnosti. V drugem delu naloge so opredeljene izbire materiala, tiskalnika, rezalnika ter konstruiranje in oblikovanje embalaže v programih. Pred izbranim izdelkom so predstavljene idejne zasnove in skice, ki so pripeljale do končnega izdelka. To je sestavljena embalaža iz kartona gramature 300 g/m2 in polietilenske transparentne folije, ki daje odprtino in vpogled na izdelek. Oblika in grafična podoba embalaže sta izbrani glede na funkcije, ki so pomembne ob dojemanju in predstavitvi novega izdelka na trgu.

• Language: Slovenian
• Keywords: embalaža, embalaža za izdelek, načrtovanje embalaže, oblikovanje
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2017
• PID: 20.500.12556/RUL-95327
• Publication date in RUL: 20.09.2017

KOCMAN, Nika, 2017, Embalaža za cupclip izdelek [online]. Bachelor’s thesis. [Accessed 29 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=95327

Secondary language

• Language: English
• Title: Packaging for cupclip procuct

Abstract

Despite the development of digital information technology, packaging remains an irreplaceable and competitive group of graphic products. Printed media is still an important element in acquiring and informing customers. The precise outline of the packaging design and the appropriate graphic preparation for printing work interactively and give the market an idea of product, company or brand. The diploma paper deals with the production of packaging for the new product Cupclip or a filter for coffee. The first part presents the packaging and a description of its function. The following is a set of six communication elements of the packaging, which show how shape, dimensions, materials, text, illustrations, identification elements of the product and manufacturer, colours and components and additions to the packaging form a whole and influence the perception of the packaging. Described are packaging materials, the type of the selected ink jet print and the program in which the work is being carried out: Engview Package & Display Designer and Adobe Illustrator. The market situation, types of existing packaging for filters and their characteristics are examined. The second part of the paper defines the choice of material, printer, cutter, and designing packaging in these programs. Before selected products conceptual designs and sketches are presented which have led to the final product. This is an assembled packaging, consisting of paperboard with a grammage of 300 g/m2 and a polyethylene transparent film that gives an opening and an insight into the product. Design and graphic representation of the packaging are selected according to the functions that are important when perceiving and presenting a new product on the market.

• Keywords: packaging, packaging for a product, packaging development, design