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Using ZMET method for deciphering the meaning of cooking for consumers : master's thesis
ID Siljanoski, Andrej (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/siljanoski2153-B.pdf This link opens in a new window
Language:English
Keywords:marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering
Work type:Master's thesis/paper (mb22)
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2016
Publisher:[A. Siljanoski]
Number of pages:II, 68, 6 str.
UDC:366
COBISS.SI-ID:23839974 This link opens in a new window
Publication date in RUL:11.09.2017
Views:836
Downloads:221
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Secondary language

Language:Slovenian
Title:Uporaba Zaltmanove tehnike metaforičnega priklica za razlago pomena kuhanja za porabnike
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, raziskave, metode, kvalitativna analiza, primeri, gostinstvo

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