Inovativni načini trženjskega komuniciranja v novonastali mikropivovarni BRU KRU, d.o.o. : magistrsko delo

Borzatta, Asja (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, pivovarstvo, majhna podjetja, BRU KRU, poslovanje podjetja, uspešnost poslovanja, trženje, socialne mreže, poslovno komuniciranje, alkoholne pijače, zakonodaja
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Borzatta]
• Year: 2017
• Number of pages: II, 70, 41 str.
• PID: 20.500.12556/RUL-94715
• UDC: 339.138
• COBISS.SI-ID: 23828966
• Publication date in RUL: 11.09.2017

Secondary language

• Language: English
• Title: Innovative ways of marketing communications in a newly established BRU KRU micro-brewery
• Keywords: Slovenia, brewery, small enterprises, BRU KRU, company performance, business efficiency, marketing, social network, business communication, alcoholic drinks, legislation