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Primerjava vpliva kulture na nemški in kitajski oglaševalski slog : magistrsko delo
ID Ferlič, Mojca (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ferlic2384-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Nemčija, Kitajska, trženje, kultura, modeli, oglaševanje, oglas, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Ferlič]
Year:2016
Number of pages:II, 64, 33 str.
PID:20.500.12556/RUL-94704 This link opens in a new window
UDC:659.1
COBISS.SI-ID:23820006 This link opens in a new window
Publication date in RUL:11.09.2017
Views:1350
Downloads:177
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Secondary language

Language:English
Title:Comparing the cultural impact on the German and Chinese advertising styles
Keywords:Germany, China, marketing, culture, models, advertising, advertisement, research, analysis

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