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Strategija pozicioniranja jogurtov na slovenskem trgu : primer Ljubljanske mlekarne
ID Teraž, Andrej (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/teraz2396-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, mlekarstvo, industrijsko podjetje, Ljubljanske mlekarne, trženje, pozicioniranje proizvoda, strategija, blagovne znamke, konkurenčne prednosti
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Teraž]
Year:2016
Number of pages:II, 55 str.
PID:20.500.12556/RUL-94702 This link opens in a new window
UDC:339.139
COBISS.SI-ID:23817190 This link opens in a new window
Publication date in RUL:11.09.2017
Views:1900
Downloads:181
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TERAŽ, Andrej, 2016, Strategija pozicioniranja jogurtov na slovenskem trgu : primer Ljubljanske mlekarne [online]. Master’s thesis. Ljubljana : A. Teraž. [Accessed 14 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/teraz2396-B.pdf
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Secondary language

Language:English
Title:The positioning strategy of yogurt on the Slovenian market: the case of Ljubljanske mlekarne
Keywords:Slovenia, dairying, industrial enterprises, Ljubljanske mlekarne, marketing, positioning, strategy, brands, competitive advantage

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