Strategija pozicioniranja jogurtov na slovenskem trgu : primer Ljubljanske mlekarne

Teraž, Andrej (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, mlekarstvo, industrijsko podjetje, Ljubljanske mlekarne, trženje, pozicioniranje proizvoda, strategija, blagovne znamke, konkurenčne prednosti
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Teraž]
• Year: 2016
• Number of pages: II, 55 str.
• PID: 20.500.12556/RUL-94702
• UDC: 339.139
• COBISS.SI-ID: 23817190
• Publication date in RUL: 11.09.2017

Secondary language

• Language: English
• Title: The positioning strategy of yogurt on the Slovenian market: the case of Ljubljanske mlekarne
• Keywords: Slovenia, dairying, industrial enterprises, Ljubljanske mlekarne, marketing, positioning, strategy, brands, competitive advantage