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Prilagajanje trženjskih strategij v času recesije za izdelke vsakdanje rabe : magistrsko delo
ID Gorinšek, Žuža (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gorinsek4781.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, strategija trženja, recesije, usklajevanje, raziskave, analiza, case study
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Ž. Gorinšek]
Year:2016
Number of pages:III, 91, 3 str.
PID:20.500.12556/RUL-94629 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23721446 This link opens in a new window
Publication date in RUL:12.09.2017
Views:1254
Downloads:137
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Secondary language

Language:English
Title:Adaptation of marketing strategies for fast moving consumer goods in times of recession
Keywords:marketing, marketing strategy, recessions, adjustment, research, analysis, case study

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