Preoblikovanje in odziv porabnikov na novo celostno grafično podobo blagovne znamke Argeta : magistrsko delo

Mihelčič, Juša Neža (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, image, spremembe, potrošnik, vedenje potrošnikov, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. N. Mihelčič]
• Year: 2017
• Number of pages: III, 62, 25 str.
• PID: 20.500.12556/RUL-94622
• UDC: 339.138
• COBISS.SI-ID: 23708390
• Publication date in RUL: 12.09.2017

Secondary language

• Language: English
• Title: Redesigning the visual image of the Argeta brand and consumers' response to it
• Keywords: marketing, brands, image, changes, consumer, consumer behaviour, research, analysis