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Vpliv pozitivnih in negativnih e-govoric na imidž tržne znamke in na nakupno namero porabnika : magistrsko delo
ID Šivavec, Živa (Author), ID Golob, Urša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://dk.fdv.uni-lj.si/magistrska_dela_2/pdfs/mb22_sivavec-ziva.pdf This link opens in a new window

Language:Slovenian
Keywords:e-govorice, imidž tržne znamke, nakupna namera, Blagovne znamke, Potrošniki, Vedenje potrošnikov, Magistrske naloge
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[Ž. Šivavec]
Year:2016
Number of pages:95 str.
PID:20.500.12556/RUL-92464 This link opens in a new window
UDC:366(043.3)
COBISS.SI-ID:34901597 This link opens in a new window
Publication date in RUL:05.06.2017
Views:1546
Downloads:190
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Language:English
Keywords:Trademarks, Consumers, Consumer behavior, Master's theses

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