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Analiza trženjskega komuniciranja v slovenskem zdravstvu : magistrsko delo
ID Zupančič Štemberger, Kristina (Author), ID Tajnikar, Maks (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/zupancic_stemberger5281.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, zdravstvo, zdravstveno varstvo, trženje, poslovno komuniciranje, proizvodi, storitve, cena, kadri, poslovni proces, zakonodaja, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Zupančič Štemberger]
Year:2016
Number of pages:IV, 82 str.
PID:20.500.12556/RUL-92187 This link opens in a new window
UDC:614.2
COBISS.SI-ID:23679206 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1521
Downloads:167
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ZUPANČIČ ŠTEMBERGER, Kristina, 2016, Analiza trženjskega komuniciranja v slovenskem zdravstvu : magistrsko delo [online]. Master’s thesis. Ljubljana : K. Zupančič Štemberger. [Accessed 29 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/zupancic_stemberger5281.pdf
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Secondary language

Language:English
Title:An analysis of marketing communication in Slovene health care
Keywords:Slovenia, health services, health care, marketing, business communication, products, services, price, personnel, business process, legislation, analysis

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