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Pomen protokolarnih gostov pri trženju hotelov : magistrsko delo
ID
Štajer, Gregor
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/stajer5061.pdf
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Language:
Slovenian
Keywords:
turizem
,
hotelirstvo
,
trženje
,
storitve
,
turistični proizvod
,
segmentacija
,
pozicioniranje proizvoda
,
raziskave
,
analiza
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[G. Štajer]
Year:
2016
Number of pages:
III, 76, 1 str.
PID:
20.500.12556/RUL-92186
UDC:
339.138
COBISS.SI-ID:
23678694
Publication date in RUL:
11.05.2017
Views:
1366
Downloads:
154
Metadata:
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Secondary language
Language:
English
Title:
The importance of protocol guests for hotel marketing
Keywords:
tourism
,
hotel industry
,
marketing
,
services
,
tourist product
,
segmentation
,
positioning
,
research
,
analysis
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