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Pomen protokolarnih gostov pri trženju hotelov : magistrsko delo
ID Štajer, Gregor (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stajer5061.pdf This link opens in a new window

Language:Slovenian
Keywords:turizem, hotelirstvo, trženje, storitve, turistični proizvod, segmentacija, pozicioniranje proizvoda, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Štajer]
Year:2016
Number of pages:III, 76, 1 str.
PID:20.500.12556/RUL-92186 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23678694 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1095
Downloads:144
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Secondary language

Language:English
Title:The importance of protocol guests for hotel marketing
Keywords:tourism, hotel industry, marketing, services, tourist product, segmentation, positioning, research, analysis

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