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Dejavniki izbire banke kot prodajnega mesta za sklenitev zavarovalne police : magistrsko delo
ID Vojvoda Keranović, Irena (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vojvoda_keranovic4987.pdf This link opens in a new window

Language:Slovenian
Keywords:bančno zavarovalništvo, trženje, storitve, pozicioniranje proizvoda, odnosi s strankami, prodaja, stimulacija, vedenje potrošnikov, izbira
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Vojvoda Keranović]
Year:2016
Number of pages:III, 86, 11 str.
PID:20.500.12556/RUL-92154 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23642854 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1102
Downloads:149
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Secondary language

Language:English
Title:Determinants of selecting a bank as an insurance policy sales channel
Keywords:bankassurance, marketing, services, positioning, customer relationship, sales, stimulation, consumer behaviour, choice

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